The next time you attend any trade show, take a look in the garbage bin. It's full of expensive promotional items, from lapel pins to the hard packed popcorn balls. Many never make it past the trade show floor because these commonplace items have a low apparent value. Studies have shown that 70% of products and catalogs handed out at a trade show are thrown away after the show.
The next time you're choosing a promotional item for a trade show, special promotion, choose one tool that nobody throws away: a screen printed tote bag. Trade show bags do not get thrown away!